This generation the Sony and Playstation brands have been deeply hurt.
The new "move" thing isn't helping at all.
Hardware : expensive & no real benefit over that of the wii except HD definition
Software : line-up looks like a lame copy-cat of the wii's & with zelda excepted
Marketing : this is the worst part imo, instead of perfecting the product they gave a show @ GDC of everything in a pre-alpha phase turning the potential hype into a slow disapointment.
Sony can still fix this. They have to focus on what they are doing right and stop trying to imitate Xbox and Wii.