kowenicki said:
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A "well, despite good efforts from the competition, we are confident our own games shine brightly as well. We have Alan Wake - which is looking awesome with all its lighting effects - and ... blablablabla whatever he can say to not specifically bash or trash" answer would suffice as well and that wouldn't be weak.
Generally, acknowledging and then pinpointing your own strengths comes across way better, something you can even see when a rare "normal" statement comes out of a dev's or publisher's mouth.