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And?

Depp is far bigger these days. Plus Helena Bonham Carter, Anne Hathaway, Alan Rickman, Stephen Fry and others. The draw of the cast in Alice in Wonderland is collectively bigger.

But that wasn't my main point, my main point was that Alice in wonderland is a bankable widely known narrative. Avatar wasn't. Yes avatar was a HUGE hit, but its smaller first week can be attributed in many ways to the fact that it wasn't a known property.