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Sony isn't going after the casual audience by competing with the Wii, they're trying to make it so that the PS3 is the go to system for all audiences.

What I mean is, say you are a father of two and looking to buy your first video game console in your new home for you and your family. You prefer the hardcore shooter games such as Call of Duty and SOCOM and would like to have the luxury of having a blu-ray player, however your family would like to have casual games such as Wii Sports and Move Party. You can either buy a Wii and completely cater to your family while ignoring your wants or you can go with PS3 and get everything you want as well as games for your family.