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http://www.cracked.com/article_18461_5-creepy-ways-video-games-are-trying-to-get-you-addicted_p2.html

 

Can't paste the whole thing here so I'll just leave the headers, definitely worth a read. It's great humor too, but this stuck painfully close to home. #5. Putting You in a Skinner Box

#4. Creating Virtual Food Pellets For You To Eat

#3. Making You Press the Lever

#2. Keeping You Pressing It... Forever

#1. Getting You To Call the Skinner Box Home

Edit: Make sure you scan some of the links they have, some are very interesting. Especially the one with the guy that gave up boobs from Kotaku.