New IPs
Something new from Insomniac? Something new from SuckerPuch? Some new first party IPs?
Sequals
Killzone 3? Resistance 3? Demon's Souls 2? LBP 2? inFamous 2?
PSN Development
New experiences? PSN Premium? Voice Chat? Video Store for Others?
Motion Controller
The Playstation Arc with New Games of its own?
Hardware
PSP2? New SKUs?
Other
Some out of the blue X-file type announcement? Or just something not suitable in the sections above?
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For me, its Sequals and PSN development at a tied first place. And obviously, a nice unexpected surprise is always nice! :)
