I think people need to realize that games can be fun and entertaining and still be horrible, at the same time games which are not fun or entertaining can be amazing.
I'll use the movie and book medium for examples.
Take Ninja Assassin, that was an extremely entertaining movie, however it was just downright horrible and utter trash. No matter how much I liked it, it doesn't mean that the movie was just horrible. Meanwhile, I can't stand Citizen Kane, but I can see why it is so amazing, I can see why it is praised so much, same applies to Casablanca.
Game of Thrones is a very entertaining series, but they are not good books. On the other hand you have Heart of Darkness which I couldn't stand, but dear god was it a brilliant book.
As such, just because people think Halo or Wii Sports or MGS4 is the best thing ever, does NOT make them good games by default. You might as well have said that Transformers or AVATAR are amazing movies or that R.A. Salvatore rights amazing books. The truth is that neither of those are good but they can still be entertaining. The same applies to video games. The medium will be consistently laughed at as a form of art while people keep saying "this is the most amazing thing ever!" In the end it's video games which will suffer.
The Video Game scene has already become like the movie scene. Full of easy cash-ins that have very little quality to them, but there are masses and masses of people who praise the games and they will keep being made. The difference right now is that bad movies, no matter how popular, are unarguably bad, meanwhile if I go and say MGS4 or Halo or Wii Sports are bad people won't shut up about how that's not true.
tl;dr version:
Video games are not a proper art form and won't become such until its consumers get out of the blind subjective veil over across their faces.
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