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Yeah, mexico is a really important market , I live in Monterrey and I personally own Xbox 360 and the Wii, my girlfriend owns a ps3, so i always play it anyway
IMO people mainly get the 360 because the tv comercials shows someone playing FIFA, which is by far the most popular game in the country, so I think thats the advantage (nintendo and sony dont even bother on airing tv comercials btw)