^ we might think we have few expectations coming into something, but our preconceived ideas and background in entertainment can't help but control our point of view.
the best example is mgs4. most reviewers have played the first 3 to death, and have no idea what a new player must feel when playing the game. it's very very unlikely for a new player to enjoy it at all because it's far too thick into it's own. but reviewers praised it to heaven because they were thinking in the mindset of a fan of the series.
just like us watching a movie like "lost in translation". i have very little knowledge about the plot (actually i have no idea what it was about). but before watching it, i knew it was about japan, a country that i love, and it has bill murray, an actor i admire, and that it's been nominated for an academy award. so in my mind "it has to be good". that in itself can influence me already as to whether or not i will enjoy the movie, even if i'm not aware of it. when i had my dad watch it, he fell asleep coz he didn't know anything that i knew.
what i'm saying is, preconceived expectations can really influence our decisions and most of the time we have no idea at all.
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