GOW3 is an example of sony's strategy of pumping out games with fast turn around. This is the 4th GOW game since 2005 and the 3rd developed by Santa Monica. The development team is talented, but they dont get a chance to sit down and come up with new ideas and experimental mechanics. R&C has the same unfortunate problem...it's franchise abuse.
But thankfully, some studios out there will come up with genre improvements and fresh ideas. This is why Bayonetta will pwn GOW3 in every convievable way except overall sales.
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