Hardware won't be as big for LO as BD if software sales are the same. Regardless of system, it's always a matter of "diminishing returns" for hardware sales. The more users a system has, the smaller effect a single given game has to spike a system. Early in the PS3 and X360's lifecycle (and even this year for the X360), a game selling 40-50k on opening week had a considerable impact on hardware sales.
For the PS3, as of now, the same sales of a game has a negligible effect. For the DS, you have to get a game selling more than 250,000 units to have an impact. Even with SMG, we saw it do 250k units and only move ~20k hardware units. Could you imagine how much hardware the X360 would move if a game debuted at 250k software on week 1?
Back from the dead, I'm afraid.
