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but they needed to target more "mainstream" users - rather than the same people who got the original xbox. ----------------------------------------------- Problem is, their biggest attempt at this (Viva Pinata) fell flat on its face! The fact that a hyped 1st party game aimed at a different audience failed commercially is going to kill what chance there was of third party games aimed at different audiences. Maybe Banjo can change that... And maybe XBLA can (if it can start getting a more steady content stream...) But so far I think they may have scared developers away from broader programming...

"[Our former customers] are unable to find software which they WANT to play."
"The way to solve this problem lies in how to communicate what kind of games [they CAN play]."

Satoru Iwata, Nintendo President. Only slightly paraphrased.