eugene on 06 December 2007
The idea for a successful ad is to be smarter, not louder. Ads that make you think differently about a product. Their Octopus ad is an ideal "loud ad" as it appeals only to the people that are already interested in the PS3 in the first place. This ad was smarter as it kept the viewers attention throughout the ad just to see how it ended and it showed off its capabilities.
