Is GOWIII ad campaign is going to be as effective as Heavy Rain's campaign?

[libellule]

expect ALL the FFXIII budget marketing that Sony would have spent on FFXIII to be "relocalised" on GoW3

FFXIII : no ads / no bundle

GoW3 : ads + bundle

Sony will get so much mroe money on GoW3 sales versus FFXIII sales that they just dont need/have to market FFXIII