Biggest innovation in gaming this generation?

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twesterm said:

So in your opinion what is the single biggest innovation to console gaming this generation?

• Online Multiplayer
• Motion Controls
• Achievements
• Technological Leap 
• Downloadable Content
• Other

• Online Gaming - nah , thats not something new, i've been playing online games since ages ago, well on PC that is, even though im not a fan of online play. and in last gen there was also Xbox live.
• Motion Controls - yes i agree with this one, even though it still have a long way to go.
• Achievements - i think this is second big innovation, even though they don't add much to the gameplay, but it seems people are addicted to it.
• Tech Leap - hell no, the leap wasn't that big and older PC games still look alot better and run smoother than alot of newer games, i think the leap from PS1 --> PS2 was alot bigger, and the original Xbox made it even more bigger.
• Downloadable Content - these been on PCs (and some consoles) since they were made, and they're still annoying as they were the first time, i dont think its an innovation rather than a DOWNGRADE (developers supposed to release a full game not a half a game with DLC)
• Other - hmm.... i think of three things

1. full downloadable games - like the games released on Steam / XBLA / PSN / VC .
2. OnLive - if it succeeds
3. 3-D Gaming - if it succeeds