Doesn't MS need to do a better job in Europe?

[BrayanA]

DirtyP2002 said:

You can't see Europe as one market. They will beat Sony in UK, the by far biggest market here. They will probably beat them in Scandinavia as well. Continental Europe is a tough one. Sony will win here.

Sony spends 45 million Euro per year to be a partner of the UEFA Champions League, the biggest club football (you know, the real football. The one you actually play with your feet ) tournament in the world. And they are promoting Playstation since 1997. The brand recognition is huge. One game is broadcastet live in more than 90 countries. This is a huge deal and being the main-sponsor for 13 years is something. The Champions League Final has almost as much viewers as the Super Bowl.

So I think MS did a great job to be as close as they are. Winning UK, a football-loving area, is awesome.

 

Well, Super Bowl is the biggest event for Gridiron football, so you need to compare it to biggest Association football event - Football World Cup.

"The World Cup is the most widely-viewed sporting event in the world, with an estimated 715.1 million people watching the 2006 final."

"With an average US audience of 106.5 million viewers, Super Bowl XLIV was the most-watched Super Bowl ever. An estimated 153.4 million total viewers watched all or part of the game."

715.1 million vs 153.4 million - you can do the math.

 

Cos, topic is about Europe let's look at biggest Europe football event - UEFA Euro Cup.

"more than 150 million live viewers for each of the 31 matches. The final was seen by as many as 279 million viewers"

It's like 30 Super Bowl games + 1 final game twice as big as Super Bowl XLIV.