How is it different from casual moviegoers who will go see Transformers (61), whereas hardcore film buffs will instead choose to see No Country For Old Men (91)?
Does the fact that Transformers has made a lot more money ($319 million to $23.7 million) at the box office mean that movie reviewers are reviewing casual movies like Transformers wrong?
(also note that Transformers was PG-13, whereas No Country For Old Men was R for strong graphic violence, which around these parts means it was "more juvenile")
We don't provide the 'easy to program for' console that they [developers] want, because 'easy to program for' means that anybody will be able to take advantage of pretty much what the hardware can do, so the question is what do you do for the rest of the nine and half years? It's a learning process. - SCEI president Kaz Hirai
It's a virus where you buy it and you play it with your friends and they're like, "Oh my God that's so cool, I'm gonna go buy it." So you stop playing it after two months, but they buy it and they stop playing it after two months but they've showed it to someone else who then go out and buy it and so on. Everyone I know bought one and nobody turns it on. - Epic Games president Mike Capps
We have a real culture of thrift. The goal that I had in bringing a lot of the packaged goods folks into Activision about 10 years ago was to take all the fun out of making video games. - Activision CEO Bobby Kotick
