I gonna simplify a lot ...... you do realize that MS has virtually 14 time the financial power to push any of there product than sony ??? the net income of sony is around the billion annually when MS is seating on 14 of them..... MS had an net income increasing the past 5 year Sony has its going down.....
to sum it up and turn it in ridiculous MS could give away 46 million unit for free (admitting the production cost is 300) and still be in the positive if everything else stay as it is... where PS can barely give away more than 2 million for free (admitting a prod cost of 450 for the PS) and rest staying the same on other Sony's market.... and Sony markets are way more competitive than MS monopolistic software empire.... so financially as whole Sony is playing a dangerous game at cutting the price.... if they continue too much they could destroy the brand name PS if they sink to much money and can't get the market back and jeopardized themself for the next gen.... but at the same time it can save it big time... it's just a question of balance between the size of the risk against the benefits they can pull out of it.... where MS as virtually all the margin they want to strike..... it's kind of a David and Goliath fight MS being Goliath and in real life trust me David is not the usual winner at that level...
and for the X time XB is still having the others market in front of WII.... you might be in front of XB right now but the market shares total are still in XB hands and by 2 million in front of PS... and to catch up by the end of 2008 PS3 must do at least 38,000 unit a week more than XB.... to be equal in market shares with XB.... a simple price drop in XB's price could be enough to slow that shrinking greatly enough....
