I agree football is huge in Europe, and Sony has been around for a very very long time, so its natural that brand recognition and loyalty is HUGE in Europe. Having said that, thats why MS need to do a much more expansive marketing campaign in the rest of Europe. Xbox 360 has come a long long way in UK, and like some of you may have said, I think UK has the largest marketshare in terms of gaming, and that I do not think the console gaming culture isn't etched into the rest of Europe as much as it is in the UK.
As a result this untapped market holds so much potential if the price is right and if the right marketing solution is executed along with the right software and hardware. In the UK the Arcade SKU is INSANELY cheap, I saw on offer for £90.00 in Argos. I don't know about you, but I think that is just ridiculously cheap! I wouldn't even have a hard time if I broke my Elite, I could just go out and buy an Arcade?
Anyway, thats besides the point, the point is that Sony is highly recognized in Europe, and as a result, MS need to build a much stronger product awareness if they are to over-take Sony and have a solid place in the console race because Sony has more than dominated Japan over MS, selling much more units, so it is imperative that if MS wish to increase the gap between Sony again, they need to more than win over Europe. It may be tough, but certainly possible
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