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again, the hype of the PS3 last year :

hype around the PS3 was strong until E32006 when the high price was announced and REAL in game footage of Motorstorm showed, and KZ2 hidden. the same year (06), games were delayed, exclusivty were lost, and european launch was delayed.
At this time, last year, the PS3 hype was really low.
At the same time, the first killed AP of this gen, Gears of war, was released on exclusivity on Xbox360 ...

+ bad marketing ("this is living", omg ...)
+ press bashing (European launch flopped (even if 1M hardware sold in 1 week))

Time to Work !