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Not all DLC is the same.

The worst examples are simply data keys to unlock content already on disk (Capcom has done this in the past).

Most DLC that is available one Day 1 of a new game release is also a bit suspect.

But providing consistent new DLC for a given title is one valid way to keep gamers playing an older game and presumably not trading it in.

Plus, the more DLC a consumer has purchased for a given title (I'd argue any DLC they purchased) the less likely they would be to trade in said title.