Best Graphics - Call of Duty 4 Best Sound Effects - Call of Duty 4 Best Replay Value - Orange Box Best Music/Soundtrack - Mass Effect Best Story - Mass Effect / BioShock Best Multiplayer - Call of Duty 4 Most Innovative Feature in a Game: Portal gun / Mass Effect dialogue Most Innovative Game: Portal
Best First/Third Person Shooter: BioShock Best Racing Game: PGR4 Best RPG: Mass Effect Best Action/Adventure Game: Crackdown Best XBLA Game: Catan / PacMan CE --- Best Sports Game: Madden 08 Best Fighting Game: Virtua Fighter 5 Best Puzzle Game: Portal Best Strategy Game: Best Music Game: ---
Game of the Year (all genres): Mass Effect at the top, followed by BioShock and then Portal Suprise of the Year: Crackdown
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We don't provide the 'easy to program for' console that they [developers] want, because 'easy to program for' means that anybody will be able to take advantage of pretty much what the hardware can do, so the question is what do you do for the rest of the nine and half years? It's a learning process. - SCEI president Kaz Hirai
It's a virus where you buy it and you play it with your friends and they're like, "Oh my God that's so cool, I'm gonna go buy it." So you stop playing it after two months, but they buy it and they stop playing it after two months but they've showed it to someone else who then go out and buy it and so on. Everyone I know bought one and nobody turns it on. - Epic Games president Mike Capps
We have a real culture of thrift. The goal that I had in bringing a lot of the packaged goods folks into Activision about 10 years ago was to take all the fun out of making video games. - Activision CEO Bobby Kotick
