EA's Strategy to Counter Used Games Sales

[Strategyking92]

Kasz216 said:

Strategyking92 said:

Davey1983 said:
Sorry, but this is a jerk thing to do. This is not a reward for dedicated fans-- this is an attempt to screw over a portion of the fan base. $15 for two maps if I buy used? Ridiculous.

How many people who buy used are going to actually know about this-- I'd bet not many. Most people will probably buy the game and later realize that EA has held back content. This will only upset customers.

If they were truely dedicated fans they would buy new though..

It's not EA's fault, as much as I hate them, that they make 0 $ on Used copies. At least this way they can fight used sales by having used owners re-purchase some portion of the game from them, meaning they can make at least a little bit of money. Sure, it might be upsetting to people like yourself, but at least they aren't requiring you to have to stay connected to the internet 24/7 if you want to play it.. If you don't want the little gift New buyers get, you don't have to get it. They are simply giving those who buy a new copy at 60$ or less a reward over someone who would pay 10-20 $ less for a used copy. This way, maybe new buyers won't feel ripped off after a couple weeks when the price starts to slowly go down.

 

Comsumer confidence.

Didn't you read the earlier link on the Used game market... EA Does make money on used game sales... in that if it wasn't for a used game market... New sales would be lower... not higher.

Additionally, the problem is they are devalueing content that was available in the first game by doing it, since it was free in the first game, but now only free to some.

If they decided to just charge period for the new updates... people would be pissed because they were previously free.

If in the third game they decide to charge for all, nobody would really be pissed because they were extra anyway.  This shows a clear devaluation of a part of the product that was once considered normal for this franchise.

No I did not see the earlier link..

But still, it's not like EA won't continue to profit from used sales, as you say. The used market is still going to be there, but now EA is trying to get a higher percentage of them to go new instead. They still get the benefits (if there are any... but as you say..) of the used market, but now they will get even more money from the used market through launch DLC. Win-Win for them.