EA's Strategy to Counter Used Games Sales

[Strategyking92]

Davey1983 said:
Sorry, but this is a jerk thing to do. This is not a reward for dedicated fans-- this is an attempt to screw over a portion of the fan base. $15 for two maps if I buy used? Ridiculous.

How many people who buy used are going to actually know about this-- I'd bet not many. Most people will probably buy the game and later realize that EA has held back content. This will only upset customers.

If they were truely dedicated fans they would buy new though..

It's not EA's fault, as much as I hate them, that they make 0 $ on Used copies. At least this way they can fight used sales by having used owners re-purchase some portion of the game from them, meaning they can make at least a little bit of money. Sure, it might be upsetting to people like yourself, but at least they aren't requiring you to have to stay connected to the internet 24/7 if you want to play it.. If you don't want the little gift New buyers get, you don't have to get it. They are simply giving those who buy a new copy at 60$ or less a reward over someone who would pay 10-20 $ less for a used copy. This way, maybe new buyers won't feel ripped off after a couple weeks when the price starts to slowly go down.

 

Comsumer confidence.