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I reckon this is a stunt by MS.
Get everyone interested in the story by making themselves the focus of hate and the bad guys in the story then show everyone the truth so people feel bad for how they responded and applaud MS for the initial action that they were criticised for.
That way they look good and get the sympathy vote in the mean time make everyone think real villain of the story is headed to their rivals therefore creating a reason to avoid them.

It's how I get girls over other guys.