While it is a stategy not many developers have tried on the Wii, aiming for quality and presumed high budget marketing, I think it's alot easier for Disney to justify this what with having Mickey Mouse on the front cover. I don't think there is a single third-party property which couldn't resonate better with this supposed Wii/DS casual tpye expanded market.
The rest of the reading is interesting, I really hope they filter out the trash Marvel games and take a leaf from the Batman:AA book that DC / Warner showed us.