Sony: Our Motion Control Approach Is Better Than Microsoft's

[Reasonable]

Icyedge said:

Reasonable said:

Icyedge said:

DirtyP2002 said:

Icyedge said:

 

My point was that it is strange to see so much publicity on an unfinish product that we know almost nothing of. The wand is far from being publicize as much as Natal. You dont find that funny to see an unrelease tech in a TV episode or being called innovation of the year. How did they know? Im not too sure why you were asking my point in the manner you did tho. I wasnt saying wand is better or anything.

Because that is what this thread is about.

You might like this one:

http://www.youtube.com/watch?v=W81PeswSWP0

Natal is revolutionary in every single way.

I never said Natal is not revolutionary. My point was that it is strange that an un-release product get so much publicity and is claim innovation of the year. In person, if someone tells you something, do you answer with something not related to what he was saying? Now, if you want to tells me why you think theres so much publicity and hype for an un-release product I would be glad. I think that MS may pay or have good friends to receive this kind of threatment, thats my opinion, what yours?

I doubt MS paid or anything in that manner.  But it's very, very likely they instigated the coverage.  Very little you see on shows like Gadget review shows, celeb opinions, etc. is driven from the show/celeb end but the company that wants the exposure.

This is simply good PR and marketing and shows MS have people looking at the market, making calls and arranging for good coverage.  I've worked with our PR a few times (I work for a very large tech company) to help with shows, etc. and I was amazed how much networking and calling around drives that side of things.

However, MS is quite right to be contacting all manner of shows, people, etc. and suggesting they cover or look at Natal.  The real question I think is why Sony seem to be so poor at this, particularly considering their position in the industry.  They produce electronic devices - the should have all the contacts and be all over these shows, etc. for coverage.

So either Sony don't feel ready in the tech/software yet to show it, MS are just more willing to show stuff earlier, or Sony have much poorer PR and Marketing around PS3/Arc... or a combination of the lot.

 

I definitly agree with you, its very good PR to be able to make a product be represent in all kinds of magazine and stuff. Its not bad if they did pay for stunt like smallville (and they probably did), its business, and very good business actually. I wanted some person too realize tho, that it is PR, its not because Natal is on smallville, or that magazine talks about it, that the product is "awesome" or will beat the other company. That was actually my main point. I dont remember who, but someone said that it is better because everyone is talking about it while they dont give shit about sony arc. So my main point was to make him realize how it works and that it doesnt necesarily mean that. He could have gave many different opinion on why he thinks that Natal is better than Arc. But, saying it is better because magazine talks about it or because it is on smallville is not a good conclusion. It always depends on how the company is hyping the thing, whos their friends, where do they place money and the current success the company have related to the area. To complete my point: do you think that magazines or TV series will hype Natal in Japan? No! Do you think they will hype Sonys Arc? Yes! Does that mean Sonys Arc is better than Natal? Obviously no!

Between, Im sure by your post, that you do understand how PR works. I simply wanted to clarify my point of view. I think Sony are probably waiting to have more software to show before contacting and taking agreement. If not, then I dont understand what they are doing. I mean, outside the video game business, people dont know that Sonys is coming with a Wii kind device, which is bad.

Cool.  Good points which I can easily agree with.

PR and Marketing's job is to try and foster interest and the view that something is desirable, etc.  It doesn't automatically follow that whatever it is - Natal in this case - really is amazing and the best, etc. and you're right people would be wiser if they approached the hype big companies are often very good at generating with a little more caution.

I think you're right, MS wanted a big build of interest in Natal and made the decision to push for a lot of coverage when all they were really showing was maybe one game (the ball one) and some tech demos.  Sony seem to have decided to keep things quieter for the moment.  I got the feeling when they showed at E3 it was somewhat reluctantly, more because they felt they had to than they particularly wanted to.