EA's Strategy to Counter Used Games Sales

[Galaki]

c0rd said:

Eh, Nintendo seems to be doing well in this department. Hell, I just sold Wii Sports, a 3 year old game bundled in every Wii in the west, for $20 2 weeks ago. Kinda shocking.

As for people acting as if second hand customers are doing nothing for EA, I disagree. People always seem to overlook this. The used game sales does have an effect on new games. Buying a copy depletes the used games supply, which effects the demand (the price).

The funny thing is, the people that really get screwed over for this are the new game buyers that end up selling the game. Since the worth goes down if they used their DLC code, people going for the used copies will take this into account and pay less for it.
(I guess this is assuming you're not buying from some crappy place like Gamestop)

+1

For some reasons, a lot of people just don't get that.

There are a lot of people that just buy the game day-1 and then resell when they finish and move onto the next.

Reselling the game to fund their new purchases give them an insentive to buy more new games.

Piss them off enough and they'll just stop buying new altogether and resort to piracy.

 

Focus on making good games instead of wasting your resources on stupid DRM-ishness things.