Why third-parties doesn't do ads for their Wii exclusive titles?

[jarrod]

jammy2211 said:

 I still think competiting with Nintendo is part of it too though, Nintendo's marketing budget must be out of this world. I can understand no one wanting to spend big bucks trying to compete with Nintendo on that front.

I hear this reasoning repeated a lot, and honestly, I just don't think it's sound.  Wiis are ubiquitous enough, and multiconsole households so common, that publishers are in a very real sense "competing with Nintendo" no matter what platform they publish on.