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it really goes back to you get what you pay for. ps3 is close to making money and psn is their biggest selling point. eventually they will need to find other ways to make money. my guess is if they get closer to the 360 they will start charging for it so they can stay competitive and give the developers a bit of a kickback to make better games that are exclusive and make improvements. i think they have to keep it free for now til they get their game library as large and good as the 360. its all about the money in this competitive market. especially if theres a price drop for the 360. they will have no choice and back to losing a bunch and how much can someone lose before they say thats enough. just buy the live membership. save up if u have to. its not that hard. think about it. its just like what less than 5 double cheeseburgers a month. so its not that much for what is a better service imo.