Sony: Our Motion Control Approach Is Better Than Microsoft's

[Reasonable]

Icyedge said:

DirtyP2002 said:

Icyedge said:

 

My point was that it is strange to see so much publicity on an unfinish product that we know almost nothing of. The wand is far from being publicize as much as Natal. You dont find that funny to see an unrelease tech in a TV episode or being called innovation of the year. How did they know? Im not too sure why you were asking my point in the manner you did tho. I wasnt saying wand is better or anything.

Because that is what this thread is about.

You might like this one:

http://www.youtube.com/watch?v=W81PeswSWP0

Natal is revolutionary in every single way.

I never said Natal is not revolutionary. My point was that it is strange that an un-release product get so much publicity and is claim innovation of the year. In person, if someone tells you something, do you answer with something not related to what he was saying? Now, if you want to tells me why you think theres so much publicity and hype for an un-release product I would be glad. I think that MS may pay or have good friends to receive this kind of threatment, thats my opinion, what yours?

I doubt MS paid or anything in that manner.  But it's very, very likely they instigated the coverage.  Very little you see on shows like Gadget review shows, celeb opinions, etc. is driven from the show/celeb end but the company that wants the exposure.

This is simply good PR and marketing and shows MS have people looking at the market, making calls and arranging for good coverage.  I've worked with our PR a few times (I work for a very large tech company) to help with shows, etc. and I was amazed how much networking and calling around drives that side of things.

However, MS is quite right to be contacting all manner of shows, people, etc. and suggesting they cover or look at Natal.  The real question I think is why Sony seem to be so poor at this, particularly considering their position in the industry.  They produce electronic devices - the should have all the contacts and be all over these shows, etc. for coverage.

So either Sony don't feel ready in the tech/software yet to show it, MS are just more willing to show stuff earlier, or Sony have much poorer PR and Marketing around PS3/Arc... or a combination of the lot.