kars said:
You miss a crucial point: The BDA has no real power! Outside of the technical standard they are mainly a marketing instrument, but 6they don't really have much money or influence. They can't order their members to do something, and that is the problem. The individual companies thzemself control their titles and prices. In fact if one company would decide to got purely to Blu-ray competitors will try to offer alternatives on DVD to increase their own market share. Most casual buyers are very price sensitive. They don't necessarily buy a title when it arrives, but when its price appeals to them. This makes a timed release extremly difficult. They might come to a store due to marketting of one film, but if they have doubts if it is worth the price, they only need to see another title that they thought about and if its DVD is cheap they lerave the store with the DVD and decide to wait till the original movie is cheaper (and on DVD)... |
A few of your points are quite wrong.
The BDA has more power than you give credit for. They include every major movie production company in the world, if one starts doing something that will help with Blu-ray adoption, the others will follow.
The individual companies do not control the retail prices, only the MSRP, and only a moron would buy a movie at MSRP. DVDs wouldnt even sell if they sold for their MSRP. No its the retailers that decide what price you pay and how much or little profit they make to get you through their doors. Which is their number 1 priority.
@bolded
A large percentage of movie sales come in the first 2 weeks for each movie, which also just happens to be the time when most retailers put them on sale. After a few weeks the retailers raise the price back up to "regular price", and sales drop to normal weekly rates. This is exactly why BD exclusive titles will work, Blu-ray movies show up a month before the DVD counterpart, for around $20-22 like most new releases seem to start at, and people will adopt at a much faster rate.
I believe this happened once before........, oh thats right it did, DVD did the same to VHS.
