^^^I'm not talking about the demo scene. I'm talking about the convenience store. The difference between "Get out of here and go to your family" and "Oh shit! He shot that guy in the head!" There are times when there is little or no consequence. Then, there are times when the whole story changes because you looked inside of a closet instead of under a bed. It's amazing.
Oh, and I played the demo repeatedly. I was disappointed at first. Even in the real game, I got some different results from choices I made in the demo.