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kowenicki said:

My earlier post stands... and I havent read all of this thread... but do people (like the OP) really believe that Sony own Blu-ray?

Pay Sony billions?? lol. They would pay the blu ray assocaition a few millions...

If they went for a unique variant of Blu Ray they could play the movies back but limit their exposure to royalties and the effect of piracy on the discs. Alternatively they can use the Blu Ray 'drive' but not actually pay money for playback and make the end user activate it and further reduce the royalties paid per console.