I will give a further example then :)
I like to think i buy most of my Blu-Rays in some sort of deal, i.e when they are cheaper.
Sometimes i will buy those from Play who in my opinion are cheaper then the high street.
Now if we look at the charts for Blu-Ray and dvd we find a similar chart, the films in the blu ray chart are in the dvd chart.
But just to pick one out of that list i give you the fast and the furious box set
http://www.play.com/DVD/Blu-ray/4-/9923809/Fast-Furious-1-4-Box-Set/Product.html
Now for that box set of 4 blu rays it cost £38. Nearly £10 a film.
The dvd version of the box set
http://www.play.com/DVD/DVD/4-/9923807/Fast-Furious-1-4-Box-Set/Product.html
£15. Or £3.75 a film.
It is this gulf in price that will kill Blu-Ray. The prices for them just seem random and have no pattern to them. With Dvds they do. They come out at about £8 for a new title then a month or so it is in the £3 range. Blue Ray comes out and can be anything from £25 to £16. Then a month or two it is roughly the same price.
Someone else made a good point that the fact so many different companies own the format could mean they will not want to push the price down for it. It seems more complicated this way.
Every now and then you get some ok promotions for Blu-Rays but most of the time those films you already own on dvd. To buy Blu-Ray you must be a fan of films so chances are you do have it already. They need to get the prices down. Blu-Ray is almost in its 5th year right? And in that time the prices have roughly stayed the same, and because of that its share looks about the same.
