Suggesting its drastic is your first mistake. Read the financial reports and watch his presentations, its FAR from drastic. If anything the company is more focussed and accurate now, they know what they want.
Nintendo have studied, analysed and marketed themselves for a purpose, to expand the market. This is exactly what they done. Its not like they were any different 20 years ago either, you just remember it differently.
“When we make some new announcement and if there is no positive initial reaction from the market, I try to think of it as a good sign because that can be interpreted as people reacting to something groundbreaking. ...if the employees were always minding themselves to do whatever the market is requiring at any moment, and if they were always focusing on something we can sell right now for the short term, it would be very limiting. We are trying to think outside the box.” - Satoru Iwata - This is why corporate multinationals will never truly understand, or risk doing, what Nintendo does.
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