Walk into any music store, buy a tape/CD, clerk rings me up, no comments, except for an occasional positive "hey that's a great album".
Walk into any movie store, buy a video/DVD, clerk rings me up, no comments, except for an occasional positive "hey that's a great movie".
Walk into almost any gamestop, buy a game, clerk rings me up, usually comments "why are you buying this [Wii/X360/DS] game?".
This industry is so immature that even the retailers are fanboys. Sigh.