Let's hope the trend catches on, everyone can argue about how it's the developer's fault and they have a right to buy used games, but in the end it's Sony's product until it's sold to you. Until you pay for the product they can do whatever they want to it, you have the freedom to choose if you want to buy it or not.
Bet with Conegamer and AussieGecko that the PS3 will have more exclusives in 2011 than the Wii or 360... or something.