@ scrooge: I understand your point, but I understand that of the devs too. FF XIII for example sold gangbusters and then basically doesn't sell at all, because all of the potential sales are raped through second hand sales.
With cars, I think it's slightly different, 1) because of the higher money they make on cars as it is 2) the market in second hand cars is not as big as it is in games. Dvd's and the like are also relatively safe because of the rental-option they have and the money they get from that (and they get multiple sales: movies => video (not anymore) => dvd => blu-ray => online streaming => rental => whatever else they invent)
I wouldn't compare it to cars as it is an entirely different market and a different product.
I'm quite sure that if devs get the same kind of cash flow as what movie makers get from all the different setups, then this wouldn't be required.
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