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megaman79 on 22 February 2010
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Chris Hu said:
psrock said:
disolitude said:

Yeah ok...I respect your "hunch" but lets be serious. So microsoft spent 200 on marketing, 60 on the game and about 100 mil to distribute it. So halo needed to sell over 7 million copies at full price to break even. Right... MS is smart. Game cost 30, and thats a fact...check bungie boards. Advertising was set to 30 as well but was bumped to 40 . The 40 million for advertising is more than an average movie would spend...hence why it was such a big deal.

I never said MS spent 200 million dollars on advertisement, I am saying they spent more than 40 million.

Your forgetting that a lot of the advertising for Halo 3 was the free kind Slupee, Mountain Dew game fuel, action figures etc.  MS didn't pay for that the companies paid Bungie and MS to use Halo 3 to advertise their products.

Implying Halo 3 is an average movie equivalent to MS and the 360. ITS NOT


Its pretty much everything the 360 has thats exclusive. At the time, it was everything the 360 had.



“When we make some new announcement and if there is no positive initial reaction from the market, I try to think of it as a good sign because that can be interpreted as people reacting to something groundbreaking. ...if the employees were always minding themselves to do whatever the market is requiring at any moment, and if they were always focusing on something we can sell right now for the short term, it would be very limiting. We are trying to think outside the box.” - Satoru Iwata - This is why corporate multinationals will never truly understand, or risk doing, what Nintendo does.