:) To each his own. The amount of enjoyment is not directly proportional to the amount of money you are going to put into something. I was talking about perceived value.
The same game that is currently being sold for $59.99 can be had for $30 or less sometime later. The amount of play you are going to get is the same. The only difference is now vs later.
I believe used games' sales are good for the game companies. They should not try to cannibalize it. A unique DLC free with new game approach by EA seems a much better idea than blocking a required feature completely.