All they need to do is make sure someone knows about the game (advertising) and it should at leasdt sell. How does Nintendo get all of those sales from their 1st party games? Maybe Ubisoft should do what Nintendo does in terms of marketing.
Generation 8 Predictions so far.....(as of 9/2013)
Console that will sell most: Nintendo Wii U
Who will sell more consoles between Microsoft/SONY: SONY