I don't see how Uncharted 2 could have its spike but this game couldn't. Alan Wake is like a survival horror/psychological thriller game right? It's entirely possible that much of this audience doesn't have a 360 yet. If this was yet another shooter, barely anyone would buy a 360 for it. But this seems different from typical 360 fare (yeah there are survival horror games on 360. Deadly Premonition just came out. But that game has no name value).