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drkohler said:
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Here is a good article about the situation as it is now. It is about ATI's RV870 chip but reading through the article (and occasionally between the lines) one can figure out the (serious) problems NVidia is currently facing: 

http://www.anandtech.com/video/showdoc.aspx?i=3740

On the other hand, I find it rather strange that people think an entire fermi/RV870 based graphics card (chips at least as complex as the best processors available) should be available for a measly $199-ä299.

That article is really good, I'd recommend it to anyone. It's the story of RV870's creation straight from the engineers who designed it. I'd also recommend the article written for RV770.

The 5850 and 5870 are priced a little high compared with the previous generation. But that is to be expected given the lack of competition and the fact demand still exceeds supply (Proof: look at the 5970's stock situation). They're still rationing Cypress chips, so they can charge what the market will bear.

Compared to 2007 and earlier though, these prices are fantastic. Remember when top-of-the-line was $800 with the 8800 Ultra? Or how nothing under $250 was a decent gaming card with X1x00 and 7x00 cards?