What kills me is that they say how great this is for the gamers.... really? Being be locked out of your game/content is insane.
I also can't say I'm in love with EA's use of making used copies of games require spending additional money just to be able to download DLC. I mean, it's not like all DLC will be free.
What if Activision took note and makes future Call of Duty games require spending $15 if you buy used? Though knowing Activision they'd probably lock you out of playing multiplayer till you paid them. 
Then lets throw in some $10 map packs that you'd still need to pony up for regardless of if you bought the game used or new on top of that.
While they're targeting the used market with this, I can't help but think of this as being similar to restrictive DRM we've seen plauging the PC. While people might not care much about PC gaming, this crap isn't limited to this platform.
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