jammy2211 said:
justinian said:
Zucas said:
WilliamWatts said:
Good editorial! Theres a lot of truth in that.
One thing I have to add is that it seems publishers are focusing on driving as many first week sales. First week sales are a function of marketing rather than quality. Its only the good experiences which stick around on the charts week after week. |
Yep think I tried to mention that somewhere in the post. As budgets get larget, quick success is what these publishers are looking for so advertising shock value is a good way to get a big opening week or openingmonth such as Prototype was able to get. But after that the game never did anything on the charts. But I think they could do better by making a product that sells itself by being commonly picked up by new customers on the system or after well-establishing the brand through quality such as a Halo or Call of Duty or Mario. Don't have to always take this "next big thing" route or "we got the same as the other brands" strategy because it doesn't have a long-term strategy.
|
The long stay in the charts for most Nintendo games makes them retain their value for a much longer time while still selling far more than the 1 and 2 week wonders.
|
No, the over riding factor is that Nintendo continue to market their games past the tradition 'one month' launch period most companies stick too. I saw an advert for Mario Kart DS a few days ago on TV - mental.
Quality helps too but it's Nintendo's marketing strategy which gives their games strong legs at full price.
|
That doesn't make what I said incorrect. Regardless of the reason the "long stay in the charts" keep their games at full price for ages.
I will also argue that nintendo marketing is the over riding factor for this. It is weird that you pick the one game that Nintendo kept adverts on for a very long time, MKWii. Even so I found that the DS is where long running ad campaigns are abundant with Brain Training and Professor D etc., going on forever. Not the wii.
I didn't see Nintendo doing a longer ad campaign than usual for SMG, WSR or NSMBW (so far).
WSR is still high in the charts after almost a year, so is Wii Fit +. Where are the ads?
This shows that WSR isn't where it is because - as you suggest, a marketing campaign.
