The best reviewed games are still the best sellers - that is a trend which is pretty much set in stone. It's very rare that a companies has made something 'crap' but sold it via marketing with no substance to back it up.
The only difference between 1990 and 2010 is that the industry has come a long way, marketings change. It's no longer two kids playing Zelda cause thats all video games appeal to, appeal has branched out and thus so has how games are marketed. If you think in the 90's games weren't marketed in such a way so that people were 'tricked' into buying trash you're just not old enough to remember, nothing has changed there.
I found it odd you praised Nintendo's strategy too - It's the one that frustrates me most. All I ever see if how celebrities play the Wii - the adverts don't focus on the game so much as how CrAzY it is playing it. Nintendo make the quality to back it up, but it's that strategy that to me is truly 'lying' most to the consumer; and is already being put into practise by companies without products the same quality as Nintendo.
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