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The Ghost of RubangB said:
You got the fool me once quote backwards!

But yeah I agree. It seems the formula for success has changed from "make a fun game that many people will enjoy and show off to their friends to spread the word" to "make any old boring action game, pump it full of cinematic presentation, epic Hollywood moments to put on YouTube, convoluted plot twists, tits, and blood." So I find myself watching these games on YouTube instead of playing them, since I just want to see where they're spending their money these days.

The industry's always been about sequels, rehashing stale ideas, and gimmicks. But before their were cutscenes, we'd actually be comparing the running and jumping between Mario and Sonic, instead of comparing the movies and plots between Metal Gear and Final Fantasy.

Well yea I thought I had the quote right until you pointed it out and noticed it was backwards haha.  Well it happens. 

But it does seem a formula they have taken on and there are many games that seem to be adapting it.  Just recently with Dante's Inferno and Aliens vs. Predator.  Dante's Inferno with the shock value of the gore and what you can do in the game along with the name itself.  Aliens vs. Predator with the brands of the movie letting that sell the game when once you actually play it's nowhere near as good as the old PC ones.  But yea as you said they make great trailers and great marketing commercials, but they don't make for great games.  I mean when used properly, cinematic action can be wonderful (RE4 or God of War for example) but if the parts you play through are dull and unexciting then why pay $60 or $50 for something you could see in a movie. 

I'm not so against sequels or even using old ideas.  Even gimmicks are fine.  It's just they need to be used effectively in the game or a sequel needs to be worthwhile.  Just using the brand alone isn't going to cut it and we noticed that with the "casual" games on the Wii as the sequels to top selling Wii games were flopping because they were name brand sequels not actual ones.  Same thing happens in the rest of the market, just we haven't caught on yet.