Editorial: Games Being Made More for Advertising Than Playing

[Zucas]

WilliamWatts said:
Good editorial! Theres a lot of truth in that.

One thing I have to add is that it seems publishers are focusing on driving as many first week sales. First week sales are a function of marketing rather than quality. Its only the good experiences which stick around on the charts week after week.

Yep think I tried to mention that somewhere in the post.  As budgets get larget, quick success is what these publishers are looking for so advertising shock value is a good way to get a big opening week or openingmonth such as Prototype was able to get.  But after that the game never did anything on the charts.  But I think they could do better by making a product that sells itself by being commonly picked up by new customers on the system or after well-establishing the brand through quality such as a Halo or Call of Duty or Mario.  Don't have to always take this "next big thing" route or "we got the same as the other brands" strategy because it doesn't have a long-term strategy.