I'd say yes 20% and no 80%
The Yes: 20% goes to some hard core gamers who have liked what Nintendo has to offer over the years(even MS and sony fans)(ones in the closet not ready to come about about the wii.
The no: 80% no in the fact that it appeals to everyone, kinda like the board game at a family function where everyone can play. But there are other games/cards for adults as well. It is not that it is a gimmick but something that everyne can enjoy, if your kid wants to play a kiddie game or the adult wants RE$ or something more bloody etc.







